CoMundus - PARTNER UNIVERSITIES
OF THE INTERNATIONAL CONSORTIUM FOR MEDIA, COMMUNICATION AND CULTURAL STUDIES
CoMundus - Erasmus Mundus
 
 
 
 
CoMundus - ERASMUS MUNDUS
 
ENQA TEEP II Evaluation project
 
 

Università degli Studi di Firenze, Italy


The Master's Programme at Firenze
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Contact Person

Prof. Dr. Giovanni Bechelloni


click here for CV

Postal Address

Università degli Studi di Firenze
Dipartimento di Scienza della Politica e Sociologia (DISPO)
Via delle Pandette, 21
Building D5 - room 2.31
50127 Firenze
Italy

Hours:

by booking an appointment calling by phone or sending an email:

Phone

+39 055 4374462

Fax

+39 055 4374931 (to the attention of Prof. Bechelloni)

E-mail

mediacom@unifi.it



I. Description of instructional schedule

Starting from academic year 2007/2008 University of Florence offers CoMundus Master courses given in Italian and English as well.
The main focus of teaching is a practical and theoretical training for the communication sector, with a focus on communication and Italian civilization in a globalized world: television, journalism and public communication. One third of the didactic offer is made by labs (multimedia lab, self-analysis lab, marketing communication lab, public speaking lab, creative writing lab and team work lab) in order to promote a “bridge” between theories and practices.  The four areas are composed by the related subjects as indicated in the tablet below.

Each student has to choose and get 30 ECTS among the 36 ECTS proposed

Areas of study and related subjects

ECTS

Area 1 – EPISTEMOLOGY AND METODOLOGY. SOCIAL HISTORY

12

Communication as a problem (Journalism and Cosmopolitism)

4

Social and Economical History of Advertising

2

Education, Communication and Identity

2

Ethics and Communication

1

Social History of Communication

1

Field Work Methodology (Lab)

2

Area 2 – INSTITUTIONS AND PROCESSES. MEDIA AND MULTIMEDIA

8

 Multimedia lab

1

Television Narratives and Cosmopolitism

1

Communication Strategies and Conflicts

2

Media and Conflicts

1

Media and Deviance

1

Sociology of Communication

(Public and Political spheres)

2

Area 3 – CONTENTS AND CONTEXTS. TECHNOLOGIES AND PRACTICES

6

Visual Communication and Interculturality (Florentine and Italian traditions)

2

Branding versus Stereotyping

1

Comparative Narratology

1

How to build Personal points of View on the world (self-analysis lab)

2

Area 4 – AUDIENCES AND RECEPTION. INTERACTIONS AND EFFECTS

10

Migrations and collective memories

2

Marketing communication (Lab)

2

Public Speaking (Lab)

2

Creative Writing (Lab)

2

Team Work (Lab)

2

Partial Total

36


II. Assessment rules
The assessment of the credits is made by passing written and oral examination. These assessments are graded from 18 to 30. Those grades are summed up to one final grade by the Professors' Commission which discusses with the students the Thesis and the portfolio that documents the performance and reflections of their study process.


II. Teaching and administrative staff
Teaching Staff
At the University of Florence the core courses are delivered by the Coordinator and the seven members of the Coordinating Council, seven full time professors who offer part of their teaching time to the Master Programme. These are 5 Sociologists: Prof. Giovanni Bechelloni, director of the Communication Programme and author of many books about subjects such as communication, TV, journalism, cultural policy, collective identities, (click here for CV); Prof. Milly Buonanno, Head of an ongoing Italian and European research project on TV Fiction and author of many books, some of which translated in English, Spanish, Portuguese; Prof. Gianfranco Pecchinenda, author of books on subjects connected to collective memory and identities, communication and new media; Prof. Carlo Sorrentino, Head of Master Programme in Journalism, author of  books and many articles on Journalism field;  Prof. Laura Solito, author of books about subjects connected to communication and the public sphere; 1 Political Scientist: Prof. Luciano Bozzo, with a special interest for strategies (political, international, military, communicative); 1 Historian: Prof. Zeffiro Ciuffoletti, with a special interest for social history and communication;. Lectures are given also by: Dr. Silvia Pezzoli, researcher in sociology of culture, author of books and articles on identity and modernity; and by junior researchers working at the Department of Political Scienze and Sociology; finally, young professionals in the field of media and communication give their own contribute giving labs (public speaking, team work, multimedia ecc).

Administrative Staff
At the rectoral university level there is a part-time staff in charge of the Master programme administration (applications, selections, diploma, budget). On the departmental level an ad hoc dedicated staff composed by 4 or 5 part-time senior tutors, depending on the number of students attending the programme is recruited each year among PhD students or post-doctoral students for assistance (a) for the coordination of the agenda, (b) tutoring of students and facilitation of the training processes (c) for extra-mural activities and (d) for internship and thesis project assistance.


IV. Term dates
 Summer semester: End of January - Mid July


V. Examination period
End of June / early July


VI. Requirements and procedure for application

Application 08/09

Requirements for admission are the successful completition of at least seven terms of study. This may be the equivalent of Master level award. A competent working knowledge - sufficient for academic study and writing - of the respective national languages of the selected places of study is a prerequisite.
Please include a copy of your language examination (TOEFL for American universities).
The application letter has to be submitted in the languages of the countries selected. Applicants will also need to refer to the ECTS forms, which can be downloaded under application. Both letters, ECTS-forms and a copy of the university diploma should be send to the address mentioned above. Students may also include recommendations and/or previous experiences.


VII. Application Deadline

See application 2008/2009


VIII. Support for international and / or first-year students
The Master’s staff, and especially the four younger tutors, guarantees foreign students support during the course. They offer personal counselling services aimed to permit their integration with other students and to support the study of scientific, professional and managerial reference literature. The Coordinator as well as other teaching staff members offer help on a weekly basis and by e-mail.


IX. Institutional frame
Like all masters programmes, the CoMundus Master programme is regulated at four different levels: a) by a central Master's secretary (for applications, transcription of records and final diploma); b) by Department and Social Sciences Pole (conventions and contracts with external agencies for cooperation with the industry for student internships and scholarships, budget, fees and other financial aspects); c) at Master level for the day by day activities (the agenda, course and related business); d) foreign and Erasmus students refer to the Main Socrates Office and related local offices


X. Research activities
The Master course offers its students the opportunity to participate at some national and international events: Conferences on “The new frontiers of Journalism” (Le nuove frontiere del Giornalismo), “The new frontiers of business communication” (Le nuove frontiere della Comunicazione d’Impresa); and media and communication conferences and public events during Summer School in Chianciano Terme (Si) held yearly in June.


XI. Quality assurance and evaluation
All university activities (teaching as well as research) are subject to evaluation at three different levels (Faculty – University – National) by evaluating committees with a majority of external members. Since the beginning of the European Master programme (1994), the first one to start in Florence University, an evaluation system was installed, made up by mainly three different instruments: a) an evaluation sheet for the students; b) monitoring past students destiny; c) annual evaluation session of the teaching and tutorial staff. Besides, CoMundus Master Programme in Florence was evaluated by the ENQA TEEP II.

 
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